Customer Experience Survey


The following is a simple questionnaire that CruiserCustomizing has developed to better serve you and to improve the value of CruiserCustomizing.com to all our members. Among all participants we'll give away one $100 Gift Certificate, 3 CruiserCustomizing Sweat-shirts, and 5 CruiserCustomizing T-shirts. Survey ends 3/14/04.

All answers are optional. Your answers will be kept in strict confidence and not shared with anyone outside of our organization. Your email address will only be used for the drawing to contact you if you win one of the prizes.

Please remember, the results will not only benefit CruiserCustomizing but all our members and customers as well.

Thank you for your help.

Your Friends at CruiserCustomizing

Let's start with an easy one - Sex:
Male Female Yes, please

Where do you live?
Continental United States
Alaski, Hawaii, Puerto Rico
Canada
International
US Military - Stationed Abroad

Your Age:
Under 18    18-25    26-35    36-45    46-55    56-65    over 65    don't remember

Education:
High School    Trade/Technical School    College/University    Other

Marital status:
Single    Married    Divorced    Widowed   

Household income:
0-10k
>10k-20k
>20k-30k
>30k-40k
>40-50k
>50-60k
>60-70k
>70-100k
>100k


Now let's talk about your bike(s). Please select the type of bike(s) you currently own:
Metric Cruiser
Harley
Sportbike
Touring Bike
Dual-sport bike
Dirtbike
Other

I’m considering myself a:
Beginner    Good rider    Very good rider   

I ride because
I want to get from A to B
I just like to
It's a fun hobby
It's a lifestyle for me


Accessories & Shopping:

How important is customizing your bike for you?
Highly
Important		ImportantNeutralNot reallyDon't care


How much did you spent last year on:
<$100>$100-500>$500-$1000>$1000-$2000>$2000-$5000>$5000
Accessories:
Replacement Parts
(incl. Wear&Tear parts):
Apparel
(incl. helmets)


Where do you buy most of your goodies
Local Dealer    Internet    Catalog/Mailorder    Used from others or on eBay   


Do you get approval from your "significant other" before purchasing goodies for your bike?
Never    I try to not tell    Only for larger orders    Always   

When buying accessories, how important are the following?
Highly
Important		ImportantNeutralNot ReallyDon't Care
Brand Name Products:
Ease of online ordering:
Ordering over the phone
Price
Shipping cost:
Delivery times:
Customer service:
Easy returns:


Which of the above is the most important


How do you buy your accessories:
I'm an impulse buyer and buy my accessories on the spur of the moment
I'm a value buyer, looking for high quality and proven products
I have to have stuff that nobody else has on their bikes
I'm searching all over the place to find the best prices
I buy from retailers with in-depth product knowledge
I'm always looking for inexpensive or used products

How many of your purchases in 2003 where directly from CruiserCustomizing.com
All    Most    About Half    A few    None   


What other online stores do you / did you buy from?(please enter one name or link per line)


What is the main reason when buying from another store compared to buying from CruiserCustomizing.com
Didn't know about CruiserCustomizing at the time of purchase
Product availability and selection
Easier online ordering
Better Phone ordering
Lower Price
Lower Shipping cost
Quicker delivery times
Better customer service
Easier returns
Other Reasons:      


How do you rate your shopping experience with CruiserCustomizing.com?
SatisfiedSomewhat
Satisfied		NeutralSomewhat
Dissatisfied		Dissatisfied
Ease of online ordering:
Price
Shipping cost:
Delivery times:
Customer service:
Easy returns:
Overall Rating:


How do prefer to order?
Phone    Online    Mail   

How do you prefer to pay?
Credit card    Paypal    COD, check or money order   

What promotional offers do you like the most?
Discounted products
Free shipping
Rebates
Coupons
Rewards points

How could we improve the shopping experience on CruiserCustomizing.com?



On a scale from 1-10, how likely is it that you would recommend
CruiserCustomizing to a friend or riding buddy?
Highly Likely Highly Unlikely
10987654321


How often do you visit CruiserCustomizing.com
Daily    Once per week    Once per month    Rarely   


Are you a CruiserCustomizing Member
Yes, of course    No


How many other clubs do you belong to?
None    1    2    3-5    more than 5   


How valuable is CruiserCustomizing to you?
Very valuable Somewhat valuable    Ok    Not valuable   


How could we improve the CruiserCustomizing membership community?



Please enter your email address to contact you if you win a prize in the drawing: